Let's talk about some of the perks and downsides of having a multi-brand strategy. When a consumer is attracted to multiple brands under the same company umbrella, it becomes possible to build multiple levels of loyalty with a single consumer. the immediacy of contact with prospective customers. In fact, advertising has already become such an integral part of our life that we never feel the need of pausing to consider its value and importance. There is an award winning​ Branding Agency called Bert.